10 BEST STRATEGIES TO SELL YOUR PRODUCT IN UAE
It is popularly said that when UAE customers shop, they spend large. This makes it a dream place for one to sell their products.
If you intend to start up a new business or you want to expand into international regions, there are several steps you need to take to successfully sell your products in the UAE. Whether offline or online, there are strategies that you need to employ to guarantee a good experience in selling your products. Below are the best 10 strategies to sell your products in the UAE.
- Understand the culture of the people- this is perhaps the most important strategy for selling in UAE. You need to learn and understand the people you are selling your products to as this will help you efficiently penetrate the market flawlessly. You need to understand their culture, values, decision-making process, and consumer segment of the UAE. For example, you need to know that personal friendship and business are the same as Arabs would rather prefer to do business with people they know and like. This gives you a hint to take your business from the professional stage and get friendlier with people. Another major thing is that Arabs are remarkably proud of their language which they see as a strong and uniting bond so it will be very smart of a seller to learn a few words of Arabic to show that relationship is personally important to you and not just business alone. Products or Business with names starting as AL is triggered.
- Carry out in-depth market research- this means gathering, analyses, and interpret information about a particular market. To successfully sell your products in UAE you must be able to determine how your product will fit in with the current market conditions, the needs and preferences of your intended customers, and how to get them to patronize you. You may visit websites like https://www.amazon.ae/ or https://www.supermart.ae/
In-depth market research will help you to:
- Understand the feasibility of a business
- Identify opportunities within the market
- Identify and understand your target consumer
- Determine the competition and how your business can maintain an advantage within the market
- Establish brand positioning and messaging
- Develop better products and services
- Know the applicable laws- there is no gainsaying that knowledge of the appropriate laws and regulations will help you to avoid making costly mistakes. The laws and regulations applicable to doing business in UAE are quite different from the rest of the world and breaking any of them will be quite costly. It is advisable to partner with compliance specialists to avoid the risk of non-compliance with any relevant law and to also adhere to the business etiquette in the country. You may visit https://www.difc.ae/business/operating/registrar-companies/
- Selecting the right e-commerce platform- thought the region may seem to be in the early stages of e-commerce growth, it is rapidly developing hence the need to know the right e-commerce platforms/ sites to use to market your product. Selecting the right platform will help your product both in terms of traffic, increase visibility and sales, and also aid you attract the right buyers. Some popular retail sites include jollychic, souq, awok, mumzworld, wadi, cobone, and several other online platforms. Some of these platforms are product specific while some target a particular setoff consumer, so there is a need to study the platforms to know the right one that best suits your product. You may visit http://istizada.com/dubai-ecommerce-the-complete-guide/#:~:text=Top%2010%20Ecommerce%20Websites%20in%20Dubai&text=This%20list%20of%20online%20markets,founded%20and%20based%20in%20Dubai.
- Explore Mobile Phones - in as much as a personal relationship is important in UAE, you can also harness the opportunity that mobile provides to sell your products. UAE is one of the countries with the highest number of smartphones and internet users in the world. In 2015, UAE was named as the 2nd largest mobile commerce market with 57% of online shoppers buying with their mobile. Also, about 80% of online retailers affirm that their customers use mobile phones to buy from them. To claim your stake, be mobile-ready!. I.e your website should be mobile-friendly if possible also develop an app for the placement of your order specially to gain ground in UAE
- Customer Experience- customer experience trumps everything else in UAE. The country is very specific about customer experience and journey so make sure that not just your products are personalized but the process to engage with customers is personalized too. Ensure that your products have a peculiar process for engaging with end-users privately; allow for private calls or chats in your blogs and private messaging on Twitter and Facebook. It is advised that you get someone who can communicate well in Arabic or use websites that gives you the options for content in the local language.
- Online Advertising- Online advertising is another means to sell your product in the UAE. Some popular forms of online advertising include pay-per-click, search engine ads, banners, pop-ups, and classified ads; these are good avenues to promote and advertise your product. Internet marketing is very useful in UAE as most of internet users have their websites, blogs, and so on.
- Meet at the Store- this is another offline strategy to employ to sell your products. UAE are huge fans of shopping malls as more than half of the population visit a mall at least once a week. Shopping malls are more of a lifestyle for Arabs than a shopping destination, people go there not just to shop but to also eat, spend time with friends, and just be generally entertained. Most new products are discovered in a store so or for your e-commerce activity to gain more relevance you need to complement it with the store experience
- Luxury before deals- UAE is culturally and financially made up of financially and culturally rich group of users who are more interested and willing to pay a premium price for products that are unique, luxurious and valuable in every sense of the word. So when you are designing your content avoid using words like cheap price, deals, offers, etc. instead emphasize words like a luxury, limited edition, distinct, unique that will showcase you as a brand with users in the long run. A good example is sales of luxury cars in the Gulf States have the highest in the world per capita. Remember it is all about the lifestyle experience.
- Mailing Lists and Newsletters- this is one of the easiest strategies where you use a mailing list of your choice consumers and send them newsletter informing them of new products, special offers, and any other important information. UAE is the most wired nation which makes it easy for e-business to promote its products and services online. You can also use the search engine optimization feature to place your site at the top of the search engine list or website directory. You can use Google in UAE as it is the most used searching engine platform with about 93.6%
If you have a good business plan, have done your in-depth research and you’re prepared to embrace a unique social and business culture, then you can successfully sell your product in UAE.