How Indians can Come Out of the Crisis by Selling Products Online?
Everything couldn’t be awesome all the time but we should at least try to make it realistic.
In India, the Covid-19 pandemic has made the economic condition even worse than before. But for now, one can consider it as a blessing in disguise as it brought the people closer online.
Indians are shifting their businesses online, to stabilize their position in the market. The online market is the best place to make your sales during this pandemic situation.
There are a lot of online platforms that can give people an opportunity to make sales for the business. Here, we will discuss some ideas that can help Indians to come out of the crisis by selling products online.
- Selling Smart is good for you!
Nothing can make you successful at anything without working ina smart way. The same goes for businesses. During this pandemic, you can sell your products online to avoid physical interaction. It would work better for everyone as it requires no physical connection. Selling is an art and nobody is an artist. You must sell things by understanding the psychology of the customers. Online selling of items is an effective tool to make you come out of this economic crisis.
- Registration on E-commerce websites:
E-commerce websites are also a way to start your online stores. Such kinds of stores will get a lot of commission but it’s a good opportunity if you are going to start a large business. So, you must go for these kinds of commerce websites if you own a large business. You have to register on these sites to get it started. For Indians, there are a lot of e-commerce websites to get your online stores registered like Flipkart, Amazon, Ebay India, Snapdeal, Shopclues, Alibaba, and many more.
- Try to sell without E-commerce websites:
Most of the people are running small businesses to fulfill the needs of their family members. To run a small business on E-commerce websites isn’t an easy thing to do. You have to pay a lot of commission to such commerce websites. It’s not easy for small business owners to get profit by creating sites on commerce platforms. There are many social media platforms like Facebook, Instagram, Twitter, and LinkedIn where you can create your business pages. There, you can communicate with your customers in a direct way. It’s a tactic to grow your business online and get more profit in return without paying any kind of commission. Selling your products on e-commerce sites? Then, you should suggest to your customers buying from your store without a third party.
- Create Online Store:
You must think before starting your business on an E-commerce website or social media. If you are already running a business in the Indian physical market then you have to shift it online. Maybe you aren’t running a business before, then you must go searching for the best option for starting a business. In the later case, you will observe the importance of two businesses in every crisis. Those two are pharmacy and grocery stores. Without these two things, life can’t work in a smooth way. You have to opt-out between the two and you will rock.
- Create unique content:
A blog is a better option if you are going to sell the products online. It will help the customers in using your products. You can provide all the information related to the products on this blog, in textual or video form. This unique and optimized content can help your website in getting high rankings. The unique content could be produced easily by following some simple tips. You must not copy content from any other website, research a lot before creating content, content should be created with a unique structure and you must have your unique style to write content for your website. These tips can help you in publishing unique and top-notch content. You have different websites to check your content like Grammarly, Copyscape, and Hemmingway app. These kinds of blogs can help your business in getting more visibility, which in turn, is beneficial for you. Unique and appealing content is the basis of catching the attention of viewers.
- Automated Emails:
Automated emails are a good option for any kind of business. These are a connection between your business and the customers. You can send emails about the new products, updates, and new services to the customers. Automated emails are always kind of informational emails. Never consider them a waste of time. They can help your business to grow. You can generate engaging automated emails through websites like Mailchimp and Zapier. During this pandemic situation, the bored customers are also looking into their inboxes. So, here is a high probability that they will also check the emails about your products or services. Your time investment will prove beneficial if used in a smart and proper way.
- Prices and Policies:
All set to go for establishing your site? If yes, then it’s time to set the prices of products and prices of the business. Policies are the first step towards establishing your online business. No customer can move further without reading the policies. Prices are also a thing to that people notice at first when looking for a product. Haven’t you noticed that whenever you are surfing an online store, you set the range of your desired product? The same goes for other people. Set the prices of every product to display it, in your digital catalogue.
- Product descriptions:
Now, are you all done with setting the prices of your products? If yes then it’s time to write optimized product descriptions. There are some rules about the product descriptions that you must keep in mind. One, they shouldn’t be too lengthy. Second, they provide customers with every smallest detail. So, they can get an idea of the products’ features. You can hire people to write the best product descriptions. But, if you are running a small business then you won’t have enough budget to spend on this thing. In this case, you may go for watching youtube videos and writing the descriptions on your own.
- Make your social media pages efficient:
One can see an increase in the usage of social media with the passage of time. Now, it's increasing more and more during this corona pandemic. People can’t go outside so they are surfing social media all day. Establishing your business page on Facebook is a wonderful idea. Here, you can get a large amount of traffic and direct contact with the customers. You can get direct feedback from your clients to improve the products and services. Online selling is going to be a big blessing. It's not only for Indians but also for the whole world, especially during this pandemic.
- Facebook Business Pages:
People use Facebook for business purposes, nowadays. It's due to the basic reason that one can get a large amount of traffic there. Creating a Facebook business page is not a difficult task. You will need a Facebook account and then you can create a Facebook page in an easy way. You will need a logo, a cover photo, a contact number, and about section, to get it to start in a proper way. You can share pictures of the products on your page, with their prices and description. You can also share videos related to your products to interact with your clients on daily basis. Moreover, you can also go for live sessions on Facebook.
- Live Sessions on Facebook:
Facebook Live sessions are the best part of any online business. It’s the main feature that sets Facebook apart from any other online marketing platform. You can interact with your customers in a direct way. They can ask questions, get answers, and can provide you with their honest feedback. Going live for 30 minutes to 1 hour on Facebook on a daily basis is not a difficult task to do. Because you are expecting to grow your business within days.
- LinkedIn Business Pages:
People consider LinkedIn as a platform because only professional ones use it. You can have a B2C (business to customers) communication on this platform. This will open new ways of selling your products online. You can share the videos and images related to your products. You can also share videos like "what makes your business stand apart from others?". Within a short span of time, you will have a lot of traffic which will turn into potential clients for a lifetime.
- Active Reach to the customers:
Do you know why people prefer social media accounts for E-commerce marketing sites? It’s due to the fact that you can reach to the customers in an active way when it comes to social media. Customers like it more to interact with the buyers than involving a third-party to get a product. You have to communicate with them and get their feedback. So, you have to make changes to improve your products and selling services. Indians can also do it what the other people in the world are doing.
- Running Ads on Social Media Pages:
Social media has introduced new ways of marketing. Running ads on it is one of them. You can run ads on both Facebook and LinkedIn business pages. Ads are always related to your products. They are helpful for getting the most reach and it can direct you to the target audience in less period of time. Ad campaigns are helpful when you are at the initial levels of business. Once, you get your clients, you can sell your products without spending the budget on ads.
- Subscription offers:
How one can entice the customers? Yes, you are right. It’s a different kind of offers and sales. Do you see when someone reaches your physical shop and they negotiate for the price? The same goes for the Indian online market. These are actually tactics of selling your products online. A customer can buy a product in $10 when it’s placed in a sale but may not get the same product in $5 along with a fixed price tag. Here come the subscription offers. You can ask your customer to get a discount code when they follow or subscribe to your business page.
- Online payment acceptance (UPI Bhim App):
Everyone needs easy, safe, and instant digital payments. In India, people are using the UPI Bhim app for their easiness. Your business must include the feature of online payment acceptance through this app. It’s a kind of e-wallet that can help you in making quick transactions and the and direct bank payments. This feature will enhance the selling of your products.
- Cash on delivery method:
The VVP - Value Payable Post is a good thing to use but people often prefer the cash on delivery method. It builds their trust in your business in a way that they won’t lose money at the end. There are also fake business pages on social media apps. They will just get the money and will never send your products. To build the trust of people, cash on delivery is the best method. Just observe that we also select the cash on delivery option whenever it is available. To set up cash on delivery method on social media platforms without the help of e-commerce websites is now an easy task to do. You can go to the page settings on your Facebook page, choose the delivery option, “Cash on Delivery” and save it. You must have to contract with the courier companies in order to deliver the product to the given location and get the amount.
- Reduced Delivery costs:
When a customer buys a product, it’s your responsibility to deliver it. The delivery charges are always included when a sale is made. High delivery costs lead to less selling rate. You will have to reduce it to ease your client. People always buy those products with fewer delivery costs. Want to increase sales? Reduce the delivery costs, simple.
- Contract with courier companies:
Now, you are done with establishing a business page and getting clients. The next goal is to do contracts with courier companies. You have to make them sure that you will get enough orders. This will make them get more commission. These courier companies will help you in delivering your products to your customers. You must go for a contract, to the best courier company that can promise you the fastest delivery.
- Product Shipping:
Product shipping is not an easy task. It needs care and consciousness when you are going to deliver the products. People usually prefer shopping for companies that can provide them with a tracking mechanism. The mechanism starts with packing & dispatching and ends at delivery of the products. You must choose a convenient shopping carrier, according to the delivery charges & budget.
- Suspension of third-party shipping:
The corona outbreak has also affected third-party shipping services. In this time of crisis, one must sell only those products that are necessary for the people. Amazon also blocked the supply of non-essential products from its digital catalogue. You must keep in mind the times of crisis, to have the solutions to fight it.
- 24/7 Customer Service:
Customer support is considered as the biggest feature of this century. After a customer buys a product, it’s your duty to provide them with customer support. Even if a client just needs information about your store or products, you must be online to help them. In a simpler way, you can not run an online store without a proper mechanism of customer support. If you can’t go online for 24 hours, you must set an automatic message that says “we will get back to you as soon as possible”. Although, you must e available as long as you can.
- Feedback forms:
Forms are the new ways to get feedback from your customers. You will have to create a form online and put it on your social media account. They will fill it whenever they buy something from your store. You can add forms under your customers’ reviews tab to build the trust of your clients. Moreover, you can also send the forms through mails to the subscribed members.
- Increased Competition:
It’ a fact to keep in mind that online competition is increasing day by day. You must not be late to establish an online store and starting to sell online. It’s a good way to get yourself out of the crisis. Moreover, you must have to keep the good quality of content. Without it, you will not be able to win the competition and become the best online seller. You must hear the saying, “quality over quantity” and you can better understand it. Create your Facebook profile and start selling.
- Growth Prospects:
There are a lot of growth prospects when you talk about the Indian online market. The physical market is now full of clients but the online marketers don’t have such boundaries. Indians should get benefit out of it. The internet has brought people closer. It’s an opportunity to sell your products on a global level, with an endless list of buyers. In comparison with the Indian physical market, the online market is full of opportunities. You must also try your luck.
Conclusion:
Now, it’s time to wrap up!
During this pandemic situation, you must go for setting up your business online. This can help the Indians in coming out of the crisis. Selling products online is not so much difficult to understand. Just practice it and you will master it. The online market is helping the people around the world in getting out of this crisis, then why not Indians? Now, what are you waiting for? Set up your business in this digital market, do smart work, and try your luck. You will be selling your products online soon. Selling products online is surely the best way for Indians to come out of the crisis.